The UFC's official outfitting partner (Venum) has released their part one of their 'We are the artists' campaign.
As far as MMA campaigns go, it's brilliant, the only other 2 things that are in the same category for quality is Kingdom the MMA boxset and Warrior the MMA film.
Here is what Venum say about the campaign themselves.
Art can be defined by the expression or application of human creativity, skill, and imagination.
Mixed martial arts meets this definition head-on. Our favorite #MMA fighters display much more than sheer athletic performance every time they step into the UFC’s octagon. We have the opportunity to witness skill, creativity, discipline, dedication, and technique, which when bought together exceed the very definition of art.
Live the inspiring story of a fighter, an artist, on their way to the #UFC dream, and all the difficulties and adversity faced while drawing on the strength in their art.
At Venum, we want to highlight that fighting is an art form similar to painting or sculpting. Join the conversation by using #weareartists and follow us on socials to keep up with new exclusive content.
It's amazing, well worth a watch here: